Local news goes live on hyperlocal King's Road site

Hyperlocal pioneer Media Street has started running local news on its King's Road site, covering the famous Chelsea landmark in London.

Jonathan Lloyd, Media Street co-founder, said: "The local news section is an exciting addition because it enables us to publish unique editorial that is both fun and relevant for our audience."

He said Media Street plans to add three features to the local news section: a comments feature for readers; the launch of further media channels such as a property section; and an area on the website which brings together stories from the local web such as blogs and other news sources.

Last month, Helen Brown joined Media Street as content editor from ShortList Media’s Stylist.co.uk site, and is overseeing the launch and commissioning of news content for the King’s Road website.

Media Street makes plans for local news content

The next software release from hyperlocal pioneers Media Street will enable it to publish local news articles across any of the Media Street sites, starting with its flagship, Kingsroad.co.uk., which cover's the famous Chelsea street in London.

As part of the new development, Helen Brown is joining Media Street as content editor from ShortList Media’s Stylist.co.uk site, and is overseeing the launch and commissioning of news content for the King’s Road website.

She will be working closely with the Media Street co-founders, Jonathan Lloyd and Jack Rutter, on the news content launch.

New Media Street software apps for hyperlocals

Media Street Apps, the online publishing company, has announced the latest release of its “Media Street” software application used to run hyperlocal websites.

The latest release of the app now includes business specials so local business owners can showcase unlimited offers and events for readers on their business page.

The software release is currently being pushed out on Media Street’s flagship and case study King's Road website and also other selected clients. Example pages include Sophie’s Steakhouse ,Bluebird Chelsea and The Chelsea Day Spa .

Using Media Street’s Online Marketing Pack, local business owners can run campaigns aimed to reach a wider audience and drive sales. Through the app, Media Street is able to track the success of each campaign.

Jonathan Lloyd, co-founder and publisher of Media Street, said: “This is the first part of the business specials release and will enable us to get our local client campaigns up on their business page for readers to find and redeem.

"At the moment, readers view the local specials online and the next part of the release will enable readers to download the offer to their email account or smart phone. For our local business owners this is really exciting because they’re able to showcase what they run in store, online and reach more people.”

• In January 2011 Media Street was invited through to the next round of the Knight News Challenge, an initiative which awards up to $5 million a year for innovative community projects. Media Street also added Yelp reviews to its local sites in the New Year and plans to add new features including local news.